4 Reasons You Should Consider Turning Your Passion into a Business


Passion in business and life is a controversial and disputed concept. On the one hand, some people believe that the key to a fulfilling life is to pursue your passions and enjoy a continuous stream of satisfying experiences in life and career. They think that this is the only thing necessary to achieve lasting happiness. […]

How To Do A SWOT Analysis Correctly


How often do you do a SWOT analysis? Business challenges such as gaining market share, maintaining competitiveness, and staying relevant to customers always exist. A SWOT analysis can help identify strengths, weaknesses, opportunities, and threats to address these challenges. When is a SWOT useful? Businesses apply the methodology before investing in new offerings or making […]